After Era That Made It a Verb, Xerox, in a Sale, Is Past Tense


  1. In recent years, Xerox moved to recast itself more as a business services supplier, helping companies streamline their flow of documents and work in fields like health care, human resources and financial compliance.
  2. Under the deal announced on Wednesday, Xerox, of Norwalk, Conn., will become part of an existing Fuji Xerox joint venture, which sells office products and services in the Asia-Pacific region.
  3. The joint venture with Fuji, begun in the early 1960s, has been a bright spot for Xerox, said Ben Gomes-Casseres, a professor at the Brandeis International Business School.
  4. When Xerox introduced its popular copying machines in 1959, their wizardry was considered as high tech as the iPhone when Steve Jobs presented it to the world almost 50 years later.
  5. “I am confident that Fujifilm’s ability to drive change as well as its experience of successful reinvention will give a competitive edge to the new Fuji Xerox,” Shigetaka Komori, chairman and chief executive officer of Fujifilm, said in a written statement.
  6. On Wednesday, Xerox said that, after 115 years as an independent business, it would combine operations with Fujifilm Holdings of Japan.
  7. The Xerox Star was priced more like a copier, an expensive office machine, rather than a personal computer.
  8. He even came up with a term for the process: “xerography.” In 1959, Xerox, which had won the right to explore the technology, offered the office copier that went mainstream.
  9. Soon, Xerox copying machines were a booming business and central to office life, a spot for informal conversations and gossip.
  10. High-end Xerox machines — essentially, complex paper-processing computers — became symbols of modern technology, sometimes getting the upper hand on hapless humans.
  11. At Xerox, when the corporate managers took over its personal computer project and tried to commercialize the Alto, named the Xerox Star, they priced it at more than $16,000.
  12. In the 1980s, with the patents on its copier technology expiring, Xerox faced stiff competition from lower-cost Japanese competitors like Canon and Ricoh.
  13. Under the deal, Fujifilm will own just over 50 percent of the Xerox business.
  14. But just as Xerox made carbon paper obsolete, the iPhone, Google Docs and the cloud made Xerox a company of the past.
  15. Children using an Alto, a prototype personal computer that Xerox developed in the 1970s.
  16. The technologists at the lab, the Xerox Palo Alto Research Center, did not invent the computer mouse and graphical-user interface.
  17. A version of this article appears in print on February 1, 2018, on Page A1 of the New York edition with the headline: After Era That Made It a Verb, Xerox, in a Sale, Is Past Tense.
  18. With its business under pressure, Xerox dabbled in financial services.
  19. How Xerox fell so far is a case study in what management experts call the “competency trap” — an organization becomes so good at one thing, it can’t learn to do anything new.
  20. Initially the stronger partner, Xerox has benefited from shared technology and know-how from its Japanese partner.
  21. Since then, Xerox has struggled with the rise of email and the move by offices around the world to send and share documents electronically.
  22. Fujifilm said its joint venture with Xerox would cut its payroll by 10,000 workers worldwide.
  23. Wilson, the chief executive of Xerox at the time, holding an hour’s worth of copied pages in 1964.
  24. Rank Xerox was a joint venture of Xerox and the Rank Organization of Britain.
  25. Xerox joins once formidable tech companies like Kodak and BlackBerry that lost the innovation footrace.
  26. During the good times, Xerox invested in new technology.
  27. A Rank Xerox copying machine in 1963.
  28. What’s the Craziest Thing You’ve Ever Found in a Xerox Machine? JAN.
  29. “We believe Xerox still has potential, but it will go the way of Kodak if there aren’t major changes,” Mr.
  30. Xerox never managed to get ahead of the digital wave to enjoy anything like its former prosperity.

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