Summary:
- Dynamic or “surge” pricing is an economic strategy wherein companies price services based on demand (think Uber charging more for rides in the rain or at rush hour).
- But according to one software company, airlines may soon begin charging passengers different prices based on who they are.
- And although airlines have already implemented this type of fare — for example, making flights around the holidays more expensive — using new technology, they can tailor fares to specific passengers.
- Revenue management software company PROS — which works with more than 80 international airlines — said that select airlines have already begun implementing “dynamic pricing” structures on their website
Sources: http://www.travelandleisure.com/travel-news/airlines-charging-different-fares-for-different-people