The future of work in the countryside

By Tom MacMillan

Tom MacMillan is Research Director at the RSA Food, Farming and Countryside Commission, and the Elizabeth Creak Chair in Rural Policy and Strategy at the Royal Agricultural University. @FFC_Commission

According to a recent project by the Soil Association, engaging with the younger generations’ values will be vital for farms to become employers of choice. This could include more creative thinking about roles, for example combining desk work with activities outdoors.


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